Ever wondered why some emails are relegated to the spam filter? Or how you can enhance your email deliverability so you don't miss that all-important sales opportunity? Find out how to optimise your email strategies and secure your sales revenue – whether you sit in IT, marketing, sales or operations, this is a shared responsibility that mustn’t be missed.
In today’s fast-paced digital marketplace, email is an essential tool for business communications. Yet, there's nothing more frustrating than finding out your meticulously crafted business emails have been side-lined to the spam folder, bypassing your all-important clients' inboxes altogether.
Mishaps like these not only disrupt your workflow but are also a major culprit behind lost sales revenue – perhaps you’ve missed that vital sales enquiry that you’ve been waiting for? Although these mishaps are all too common, there are some essential email security practices that can really make a difference to your business.
Understanding the impact of spam filters.
Spam filters act as gatekeepers, using criteria like content quality, sender reputation, and compliance with best practices to evaluate incoming emails. When your emails are flagged by these filters, potential leads and revenue could slip through your fingers. Understand the mechanics behind spam filtration to reduce mishaps and safeguard your crucial client interactions.
Email authentication, your guard against spam.
Inaccurate or missing email authentication – such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) – is a common reason for emails being marked as spam. These protocols affirm your emails' legitimacy, originating from your domain, boosting deliverability and protecting your revenue streams.
Compliance and reputation: the key to email deliverability.
Adherence to industry best practices not only aids compliance but also strengthens sender reputation. Ensure each email includes clear unsubscribe options and your company's physical address, vital components often overlooked that can help maintain high deliverability rates.
Boost your sender reputation through regular reviews and adjustments based on analytics from your email campaigns and by using tools that provide insights into sender reputation and deliverability.
Enhance your email strategy and boost your sales.
Employ strategic elements in your emails to avoid spam filters, enhance deliverability, and ensure your message resonates with the intended audience, ultimately protecting and boosting your sales revenue.
If you're concerned about email deliverability impacting sales, evaluate your email security with our free tool.
